Consumer behavior

  • Write a journalistic article for a practitioner magazine about the paper ‘Consumer Deceleration’. Summarize the key points and discuss the practical relevance for tourism management. Illustrate your article with practical examples. Keep in mind that your intended audience holds leading positions in the Tyrolian tourism industry

  • Interview a friend about how he/she does experience social acceleration in daily life, and how he/she is achieving/ or is failing to achieve social deceleration in their past vacation. Use figure 1 for developing an interview guideline and for analyzing the interview. Can you identify specific practices? Critically reflect your findings in terms of the theory of consumer deceleration.